Open any newspaper and you’ll find mention of thousands of companies and products. Most typically the same names are mentioned over and over-Sears, Old Navy, GM, Microsoft, Wal-Mart, and the list goes on. Many, if not most, of these stories relate some event or product these companies want to expose to a broad audience-earnings reports, [...]
Your own Definition.. Not this on Marketing-Is the process of planning pricing promotion selling and distributing Ideas goods or service to create exchanges the satisfy your customer
I would say marketing entails all the things involved in taking a product to market and being successful. presenting it, advertising it and raising its profile. None of these [...]
China has become the worldâs third largest economy, and in the midst of a global financial crisis, that says a lot about the resilience and strength of the Chinese economy. Revised figures of the countryâs gross domestic product released Wednesday show a 13 percent expansion in Chinaâs economy.
Economists are saying that with continued growth at [...]
Why should a writer make the conscious decision to publish his work with a publisher that intends to give that work away to the public free of charge?
For that matter, why should any publisher make the conscious decision to give away its product? Or its investment, even if that investment is primarily in time and/or [...]
DIY publishing is now considered trendy as opposed to thirty years ago, when mainstream publishers invited new and unknown authors along to preview prospective works. Self-publishing is business and should be treated as such. Without prior knowledge or a key plan, selling a book will result in wasted pounds.
It pays to differ from the [...]
You go on tv and talk about the book you are trying to sell. It can be on a news program or it can be a commercial that you pay for.
You attend Book Fairs across the USA. You introduce the public to the book.
You offer to write a review of the book for the local [...]
The sad news for the book publishing industry is that book store sales are down. One of the biggest book publishers have recently reported that their book store sales are down by a whopping 10%! This is all scary news for publishers and most of them have already started evasive action against this down turn [...]