«
»

I'm after a marketing based book for reading and leisure. What do u recommend?

PS. Not a textbook aimed for students studying marketing, just any book with a story or whatever which includes some marketing.
Thanks for reading

try "All Marketers are all liars" by Seth Godin. He is a very entertaining writer and is considered an expert in the field

This entry was posted on Thursday, January 22nd, 2009 at 6:24 pm and is filed under book marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “I'm after a marketing based book for reading and leisure. What do u recommend?”

  1. And Death Came Third http://www.amazon.co.uk/Death-Came-Third-Andy-Lopata/dp/1905430159
    References :

  2. Interesting answer of And Death Came Third. It's mostly about networking but it's a very good book on the subject. I know Andy Lopata, one of the co-authors, personally and he's a really sound guy.

    How to Get Rich by Felix Dennis is a good read and his approach to marketing some of his businesses is interesting.
    References :
    Both books available here – http://astore.amazon.co.uk/wwwparrexcell-21?node=1&page=2

  3. try "All Marketers are all liars" by Seth Godin. He is a very entertaining writer and is considered an expert in the field
    References :
    http://www.amazon.com/All-Marketers-Are-Liars-Authentic/dp/1591841003

Leave a Reply